Businesses of all sizes advertise on Google, but small businesses have a special challenge that big businesses don’t have: small advertising budgets. Google advertising for small businesses can be very effective when done well, but there is a dark side: Like most forms of advertising, there are no guarantees. If you’re not careful, you could spend hundreds or even thousands of dollars on a campaign for little or no return. Here are 14 tips to help you get the most out of your Google advertising campaigns.
One thing that makes Google advertising a good choice for small businesses is the…
Why Face Masks Are Important
There has been a lot of debate lately on social media regarding the wearing of face masks. For the most part, the opinions seem to be split along party lines. Many on the left are of the opinion that anyone not wearing a mask is an insensitive jerk, while many on the right are not convinced that mask wearing is effective and resist the advice to wear them out in public.
Everyone understands that COVID-19 is a threat, but not everyone agrees about what to do about it. So what is the truth, where masks…
And what I think of WriterAccess in general
Before I get into the changes to WriterAccess’s platform, I have to say one thing: WriterAccess has been pretty good to me. I get steady work. Not a lot of it, mind you, but I earn a steady $500–600 per month, and the hourly pay usually works out to $15–20 per hour. So it’s not bad for a freelance writing gig, and it’s flat-out wonderful compared to most other content mills.
But I’m not entirely happy with the changes to the WriterAccess platform.
WriterAccess has been planning a new platform for a…
And what we should do instead.
A Bridge article about Gretchen Whitmer’s plans to extend the lockdown in Michigan mentioned that the governor is encouraging less-crowded hospitals in other areas of the state to accept transfers of COVID-19 patients from Detroit.
This is a bad idea because hospitals are a major source of the spread of infection.
According to Medline Plus, a government-run site, lives are lost every year due to the spread of infection in hospitals. …
How to become a writer for Employees First
Employees First is a publication for managers and human resource managers who are committed to putting their employees first — above shareholders and, yes, even customers.
At Employees First, we believe that employees who have their needs met are better, more productive employees who take better care of your customers and help grow your company’s bottom line.
It might seem counterintuitive, but by making your employees’ well-being a priority, you increase your company’s productivity and profitability.
Employees First is looking for writers who approach human resources in a way that puts employees…
High school was easy for me — maybe too easy. I never had to work hard to get good grades. I read something, and it stuck. I aced tests without studying. I would try to get my homework done on the bus on the way home from school, but if I didn’t quite make it I’d finish it up on the way back.
Or do the work for the second hour in first, and so on.
I practiced my flute and baton twirling because I enjoyed them. Everything else? Not so much. I relied on my best friend, the valedictorian…
Or, what I hope I would do if I saw you being bullied on a plane.
I wanted to respond in the comment section, actually, but the link was missing. I refreshed. Twice. Still missing. I wonder what happened in the comments that got them shut down. I hope people weren’t bullying you here on Medium, dear friend. The idea of that happening makes me sad.
I love this site and the sense of community I usually…
I’m depressed today, but I’m not sad. This is a different kind of depression — the kind where you have no energy, no ambition, no desire to do anything whatsoever.
There are at least two other kinds of depression. I know because I’ve experienced them. I’ve been struggling with depression on and off for about 25 years.
The first is the weepy, crying kind. You feel sad. Maybe you know why; maybe you don’t. How is this different from just being sad? It’s not much different.
If you know why you’re sad, the dividing line is usually one of degree…
Wouldn’t that be amazing?
I just tried to highlight something in an article that wasn’t on Medium.
Medium has me spoiled. I love highlighting the tastiest tidbits in the articles I read and browsing through them later.
I highlight things I find interesting. Things that move me. Things I want to learn more about. Things I might want to write about. Things that motivate me or make me think.
And then I read something somewhere else on the web and I’m frustrated that I can’t highlight the bits that reach out and grab me.
Sure, I can bookmark the…
Don’t let fear keep you away. You could lose your teeth.
I’ve been putting off going to the dentist for years. Partly because of the cost, but mostly to avoid the pain.
Those shots really hurt — or at least they used to.
I finally went to the dentist yesterday, after years of avoidance. I had a tooth that had been bothering me, and I knew I’d waited too long to do anything about it. I figured I’d lose it.
It turns out I’ll probably lose at least eight teeth.
I managed to hold back the tears when…